Liver Let Die: Daniel Craig is booziest 007
Tuesday, 22 September 2015

His penchant for a 'shaken, not stirred' vodka martini is well known, but a study has found Daniel Craig enjoys an alcoholic tipple more than any other James Bond.

Ian Fleming's spy has been played by six actors but none have consumed as much booze per appearance as the current 007. Since enjoying two shots of Smirnoff Blue, a glass of Dom Perignon and a Red Stripe in 1962's Dr No, Bond has become boozier over the years. Part of this is down to the increased power of drinks brands and the first clip of Craig in the 64million Heineken advert was released today.

The commercial - timed to tie in with the up-coming Spectre film - sees the spy engaged in a high-octane boat chase, as a beautiful bystander is unwittingly swept into Bond's dangerous world. It also features a cameo from Herve Villechaize, who played the evil henchman Nick Nack in the 1974's 'Man With The Golden Gun'.

It follows the latest Bond film, Skyfall, released in 2012, which saw the spy taking a sip of the Dutch beer much to the annoyance of some 007 purists. Figures compiled by The Grocer magazine reveal how the original Bond, Sean Connery, who played 007 in six films, averaged around 11 units of alcohol a film. His successor George Lazenby played the spy just once in 1969's Her Majesty's Secret Service and managed just nine units.

When Roger Moore, who played Bond a record seven times, entered the fray the spy's alcohol consumption rose again and he averaged 11 units per film.

Timothy Dalton, who featured in movies The Living Daylights and Licence to Kill, was the most sober Bond and drank a moderate four to five units a movie. His successor, Piers Brosnan, saw Bond's boozing return with 12 units per film - before it jumped to 20 units a film with Craig in the hot seat. Bond drinks heavily in Casino Royale, where he defeats terrorist banker Le Chiffre in a high stakes poker match in Montenegro.

The rise in Bond's boozing is also down to sponsors promoting their beverage. Vodka brand Belvedere is sponsoring the new film, so viewers can expect to see it feature in Spectre. Rob Brown, of The Grocer, who compiled the figures, said: 'We can exclusively reveal that Daniel Craig is by far the booziest Bond the world has ever seen, having knocked back an average of 20 units of alcohol per film since his debut in 2006's Casino Royale.

'This matters, for a number of reasons. Bond is the most powerful film franchise on the planet. The previous instalment of 007, Skyfall, was the highest-grossing British film, ever.

'A partnership with 007 can pay big for brands, as booze brands as diverse as Bollinger, Jim Beam, Red Stripe and Heineken will attest. Belvedere's decision to jump into bed with Bond is a landmark moment for the brand.' Spectre, the 24th Bond film, is released in the UK on October 26. It begins with a first look at Ralph Fiennes in his new role as MI6 boss M, questioning 007 about a mission to Mexico City.

Bond is then seen in Rome, where he meets Lucia Sciarra - played by Monica Bellucci - the widow of an infamous criminal. After a suggested quick tryst with Sciarra, the spy uncovers the existence of the crime organisation known as Spectre. Having previously only seen him as a shadowy character in the teaser clip, Christoph Waltz is also finally uncovered as villain Franz Oberhauser. Spectre follows 2012's Skyfall, which became the biggest Bond of all time, scooping $1.1billion at the global box office.


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